💰 Ultimate UGC Pricing Guide 2025: How to Charge What You’re Worth.

May 17, 2025

∙ Paid

You’re creating high-converting, relatable content for brands—but are you charging what you’re really worth?**

In 2025, UGC creators are making $300, $500, even $1,000 per project—without needing thousands of followers.

Let’s break down how to start pricing like a pro.

Brands aren’t just using your videos on social feeds anymore—they’re putting them in:

- Paid ads

- Product pages

- Landing pages

- Email campaigns

📈 And that means your content is worth *way* more than a flat $50 per clip.

If you're still guessing your rates, you're likely undercharging—by a lot.

Here’s a simple formula:

Base Rate + Usage Fee + Add-ons = Final Rate

Here's what creators are charging on average just for organic use:

| 📸 Content Type | 🧾 Base Rate|

| Talking-Head Video | $100–$150 |

| Product Demo | $150–$250 |

| Aesthetic B-Roll | $80–$120 |

| Voiceover-Only | $60–$90 |

💡 Want to add paid ad usage rights** to that? You should charge $100–$300 extra depending on exposure.

✔️ Licensing (how and where your video is used)

✔️ Turnaround speed (rush jobs = higher rate)

✔️ Your niche & experience level

✔️ Brand size and ad spend

One creator might charge $125 for a skincare demo...

Another might charge $450 for the same deliverable—just because they understand value-based pricing.

🚨 Want to See a Real UGC Rate Card? Or Learn How to Charge for Ad Rights?

That’s all in the subscriber-only section of this pricing guide 👇

🔐 Upgrade Now to Unlock:

✅ Proven pricing formulas

📄 Done-for-you rate card template

⚠️ Red flags when brands try to underpay

📝 Email scripts for raising your rates

💬 Real-world pricing wins from full-time creators

📥 Become a paid subscriber today** and take control of your UGC income.

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