Cece Crowns

Cece Crowns

Share this post

Cece Crowns
Cece Crowns
💰 Ultimate UGC Pricing Guide 2025: How to Charge What You’re Worth.

💰 Ultimate UGC Pricing Guide 2025: How to Charge What You’re Worth.

This UGC pricing guide 2025 reveals exactly what to charge, when to raise your rates, and how to structure rate cards—plus examples from real creators.

Cece Crown's avatar
Cece Crown
May 17, 2025
∙ Paid

Share this post

Cece Crowns
Cece Crowns
💰 Ultimate UGC Pricing Guide 2025: How to Charge What You’re Worth.
Share

You’re creating high-converting, relatable content for brands—but are you charging what you’re really worth?**

In 2025, UGC creators are making $300, $500, even $1,000 per project—without needing thousands of followers.

Let’s break down how to start pricing like a pro.

🧠 Why UGC Pricing Is So Important Now

Brands aren’t just using your videos on social feeds anymore—they’re putting them in:

- Paid ads

- Product pages

- Landing pages

- Email campaigns

📈 And that means your content is worth *way* more than a flat $50 per clip.

If you're still guessing your rates, you're likely undercharging—by a lot.


📊 UGC Pricing Benchmarks in 2025

Here’s a simple formula:

Base Rate + Usage Fee + Add-ons = Final Rate


Here's what creators are charging on average just for organic use:

| 📸 Content Type | 🧾 Base Rate|

| Talking-Head Video | $100–$150 |

| Product Demo | $150–$250 |

| Aesthetic B-Roll | $80–$120 |

| Voiceover-Only | $60–$90 |

💡 Want to add paid ad usage rights** to that? You should charge $100–$300 extra depending on exposure.


🔧 What Impacts Your Rate?

✔️ Licensing (how and where your video is used)

✔️ Turnaround speed (rush jobs = higher rate)

✔️ Your niche & experience level

✔️ Brand size and ad spend

One creator might charge $125 for a skincare demo...

Another might charge $450 for the same deliverable—just because they understand value-based pricing.


🚨 Want to See a Real UGC Rate Card? Or Learn How to Charge for Ad Rights?

That’s all in the subscriber-only section of this pricing guide 👇

🔐 Upgrade Now to Unlock:

✅ Proven pricing formulas

📄 Done-for-you rate card template

⚠️ Red flags when brands try to underpay

📝 Email scripts for raising your rates

💬 Real-world pricing wins from full-time creators

📥 Become a paid subscriber today** and take control of your UGC income.

Keep reading with a 7-day free trial

Subscribe to Cece Crowns to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Cece Crown
Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share